It’s no secret that organic reach on social media has been declining over the past several years. As a way to promote a positive user experience (and push businesses to pay-to-play), social media platforms have implemented algorithms which basically put your posts in a pool as small as 1% of your followers. If those people engage with your posts, then they get pushed to a larger audience. Slowly but surely, more and more people see it, but only if it’s engaging.
Here are 7 tips to help you create shareable content people will engage with, and ultimately help build your organic reach on social media.
Focus on the best social media platform for your business.
It’s a common mistake for businesses to feel they need to be on all social platforms when in reality, knowing where your audience is and creating engaging content for that platform will maximize your effectiveness. So how do you know where your audience is? Ask them! Try using a survey, an email, or simply call your top clients and ask. Bonus tip: research where your competitors are sharing social media content and follow suit.
Optimize your social media platforms.
Give your platforms greater visibility by taking advantage of their features. Upload your logo, add brand images, customize your username so it’s easily recognized, complete your bio with keyword-rich descriptions, and include a trackable link back to your website.
Post the right balance of promotional/useful content.
The rule of thumb is 80% of your content should be useful to attract new followers and build trust, 20% promotional to drive sales. Consider creating and sharing “how-to-guides”, articles, infographics to build your authority in your industry.
Post less content but with higher quality.
Adopting a strategy of posting less frequently will increase organic reach more than spamming your page with everything you can get your hands on. Bonus tip: your business is unique, so don’t be afraid to experiment with different frequencies to see what works.
Post the right types of content.
Recent studies have shown that videos have the highest organic reach on Facebook by approximately 3%, which is significant given that average organic reach has dropped to 1% or less. Social media content should include a mix of images, status updates, links, and videos. Bonus tip: use tools like Facebook Insights to track your posts and see which types are performing best.
Engage with your followers.
This may be the most critical activity to help increase your organic reach on social media. By replying to comments and engaging with your followers, you build a reputation and attract people who are genuinely interested in what you’re doing.
Cross promote your social media platforms.
Don’t miss the opportunity to display your social media platforms on your website, your business cards, the signature on your emails, etc. You want your presence to be known everywhere which will ultimately grow your organic reach on social media.
Bottom line, organic reach on social media is all about optimization, user experience, and high-quality content. Still unsure where to start? Talk to our customer support HERE